Rwanda Development Board & International Finance Corporation
Developing a Sustainable Tourism Development Strategy for Rwanda
Destination: Rwanda
Engagement: 2022
Seeing a major decline in inbound tourism due to COVID-19, Rwanda Development Board (RDB), along with the funding partner, International Finance Corporation, retained Twenty31 and our strategic partner Letsema to develop a comprehensive tourism recovery plan and forward growth strategy.
Part of the assignment included developing a Market Portfolio Assessment model to evaluate the forward potential of markets and segments, and conduct a baseline brand health assessment of how Rwanda was perceived in key international source markets.
Brand health assessment
We surveyed over 10,000 travel consumers in 12 major outbound markets and conducted advanced statistical analysis to identify the drivers of Rwanda’s destination brand.
Market assessment
We developed a model using various supply and demand variables to determine markets and segments of opportunity and Rwanda’s ability to gain market share.
Strategy development
We developed a robust tourism development strategy and implementation plan to govern the sustainable growth and management of tourism in Rwanda over the next decade.
Stakeholder engagement
We conducted 20+ key stakeholder interviews and an online survey with more than 250 business, government, community leader and respondents.
RDB has adopted the new strategy and is working on implementing the recommendations to support a more sustainable, inclusive, resilient, and competitive tourism industry.
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Designing and Managing a Business Intelligence Program to Support Tourism Recovery
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Developing a Model to Quantitatively Prioritise Markets of Opportunities and Optimal Investment Levels
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MGM Resorts - Defining MGM's Bold New Positioning
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Launching North America’s First Destination Health & Safety Certification Program (Skift IDEA Award Winner)
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FLYR - Defining Immediate Commercial Opportunities
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IHG Hotels & Resorts - Internal Strategy Framing
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Developing a World-Class Analytical Framework to Measure and Track Ras Al Khaimah’s Destination Brand Health
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Transforming Tourism Opportunities Across Identified Tourism Development Zones in Alberta, Canada
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Benchmarking and Tracking Dubai's Global Brand Standing and Competitive Market Positioning
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Crafting the Global Narrative for One of the World’s Most Spiritual Sites
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Developing a Sustainable Tourism Development Strategy for Rwanda
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Future-Proofing South African Tourism in the Wake of Covid-19
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Advising a DMO on How to Transition Into a High Impact Destination Management Organization
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The PEW Charitable Trusts - PEW Bertarelli Ocean Legacy Project
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Creating a Whole-of-Government 10-Year Tourism Strategy for Alberta
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Building a Tourism Framework for Three of Saudi Arabia’s Most Ancient & Valued UNESCO Heritage Sites
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Repositioning Bent’s Old Fort as a Top Historical Tourism Site
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Guiding the Future of Tourism Development and Management in Oman’s Capital City
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Co-Creating a Business-focused Tourism Development Toolkit for America’s National Parks
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Building an Evidence-based Tourism Development Decision-making Culture in Sri Lanka
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Assessing Peru’s Potential as a World-class Adventure Tourism Destination
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Assessing the Feasibility to Create a Homeported Small-ship, Experiential Cruise Line in Guam and Micronesia
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Evaluating Abu Dhabi’s Approach to Measuring and Tracking Brand Standing
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Co-Creating Kingston’s Integrated Destination Strategy
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Co-Creating the North’s First Community-led Tourism Strategy
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Creating a Training Platform to Support Tourism SMEs Access Global Markets
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AIG - Market Intelligence During COVID-19
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Development Canada’s Winter & Shoulder Season Tourism Potential
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Putting Jordan Front and Centre in the Minds of High-Value Travel Consumers and Travel Trade Partners
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Accelerating 'Right-fit' Tourism in Prince Edward Island
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Developing Palau’s High-Value Sustainable Tourism Growth and Management Strategy
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Co-Creating Halifax’s Tourism Development & Management Strategy
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Developing an Investment Strategy to Create a National Destination Management Company
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Identifying Opportunities to Accelerate Growth of Canada’s Culinary Tourism Assets
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Co-creating Egypt’s New Global Brand Strategy & Go-to-market Plan
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Adventure Gear Company - Market Sizing
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Destination Canada - Visual Identity Refresh
