Lisa here. I am an innovator, collaborator and results-minded strategist with expertise in travel and technology. I have over 20 years of experience in global media and brand strategy with a proven track record of solving complex business challenges and driving sustainable growth. In fact, I developed the original concept for Skift Advisory. 

As Strategic Director of Growth, I work across all Skift teams, sectors and regions to identify new and exciting insights in order to develop actionable strategies for partners. 

Prior to Skift, I worked for big media brands like O, The Oprah Magazine, Condé Nast Traveler, Forbes, The New Yorker and Rolling Stone to amplify brand awareness and create new revenue streams. These roles armed me with analytical and project management skills and taught me the importance of adaptability and risk taking.

Throughout my career, I have worked extensively in the travel, technology and luxury sectors, collaborating with domestic and international teams. I have developed unique insight to differing global perceptions and behaviors, resulting  in a multi-faceted approach to problem-solving.

When I’m not traveling or developing partner strategy for Skift, you’ll find me sipping a nice glass of pinot, contemplating an art exhibit or hiking the coastal trails of Northern California where I live with my husband and two teenagers.